Read Between the Green
For my BFA Thesis Project, I did a deep dive into researching the beauty industry, greenwashing, and predatory marketing. The goal was to be as straightforward as possible in my presentation of the facts and statistics. This way, people can learn about this phenomenon, make informed choices when buying beauty products, and to understand the purpose and safety of common "demonized" ingredients. Through use of colorful imagery and design inspired by "women's" fashion and beauty magazines, Read Between the Green challenges the way we view the language behind advertising design visuals.